Inside the Bubble Event – Serpentine Gallery

The use of social software and the impact of web 2.0 in the enterprise, and in particular marketing, is a keen area of interest for me so it was great anticipation that I attend the ‘Inside the Bubble‘ Event at the Serpentine Gallery last night.

The event was run by the media company, Banner, and had an informal panel format, rather than an evening of presentations.

All the members of the panel were very knowledgeable and included representatives from Techcrunch UK, Etribes, Google, Banner and others. Sam Sethi at Techcrunch UK was particularly passionate and was more than happy to chat after the panel session about his views on the evolution of web 2.0. Thanks for taking the time to chat!

Overall, the event was pretty solid and covered quite a lot of ground in a relatively short period of time. There was even a moment of controversy when one of the panellists (her name escapes me) managed to offend every member of the audience over 40 by saying that they should all be shot. This was obviously said in jest, but managed to create quite a reaction!

I think that most of the delegates would have walked away from the event feeling that they have learnt something and has hopefully sparked some ideas to take back to their organisations.

The choice of venue was also pretty inspired – well done Banner.

The use of web 2.0 technologies in marketing has only just began and I think it would be great if they could run another event in 6 months to build on what was discussed.

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