Top Links – Wednesday 4th Oct 2006

  • The online movie rental store, Netflix, is offering $1 million dollars to anyone who can substantially improve their recommendations algorithms. I guess it is a bit difficult to define ‘substantially improve’, but I think this is an awesome example of a company embracing the concept of social/community marketing. Putting out the opportunity to physically improve their platform to the community, not only makes the community feel more closely linked to the company, it has also generated a bunch of free PR (as seen here). Nice!
  • Michael Parekh today talks about a neat new site called Custom Google that allows you to see your name in the google font and colours. It’s not exactly going to change the face of business, but its good fun all the same.

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